Vellachor: Artistry, Romance, Nostalgia, and Whimsy. These are the pillars upon which our designs are built, allowing us to create truly unique and captivating wearable art. When you slip on a piece from Vellachor, you are not just wearing a garment, but rather becoming a living canvas, a walking masterpiece. 

Every single item in our collection is meticulously hand made in Los Angeles with ethically sourced materials, ensuring that not only are you adorned in beauty, but also in conscious fashion. We  pour our passion and skill into each and every creation, resulting in a collection that is both visually stunning and environmentally responsible.

At the helm of Vellachor is our Founder and Designer, Ella Titus. With a lifelong love for artistic expression, Ella discovered her creative voice at a young age when she would regularly visit her grandfather’s antique store.The beauty and history of the objects inspired her, and she became captivated by the stories they held. This feeling of nostalgia resonates strongly with her, so she chose to let it inspire her brand, a brand that speaks 100% from her heart. The name Vellachor itself was born from that feeling of nostalgia. Inspired by the word “vellichor” which means “the strange wistfulness of used bookstores, which are somehow infused with the passage of time”.

 Drawing inspiration from the world around her, she weaves together elements of art, romance, nostalgia, and whimsy to create designs that are truly one-of-a-kind.